Marketing to Hispanics

Your clients, customers and audiences may need you to make more effort…in language that is. When working internationally, there’s a natural expectation that organizations will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often overlooked—most notably, the fast-growing U.S....

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Everybody Wins When You Choose to Go Local!

Today’s business partnerships are about efficiency, best value and bottom line. Many interpret that to mean the lower the price, the better the partnership. We are here to tell you, that’s not always the case! When faced with a buying decision in translation or interpreting, “going local” can mean better efficiency, value and better bottom line. Here’s why. There are far-reaching...

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Planning Your Language Services Strategy for 2017

Language services shouldn’t be just another check box on your list of to-dos when planning for 2017. Taking the time to think through a language services strategy now will help you work smarter and be more cost effective in the year to come. When a seemingly mere translation slipup equals thousands of products pulled from the shelves, millions of dollars in lost revenue, wasted efforts and...

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Why Google Translate is Like Speed Dating…

Does Google Translate have a place in the world of professional translation? We don’t think so. There is a small place for it in personal use, but Google Translate is most definitely NOT a replacement for professional language services. In a sense, Google Translate is like speed dating. In a very quick transaction, you can get an idea of what something is saying, but you definitely won’t know...

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