Marketing to Hispanics

Your clients, customers and audiences may need you to make more effort…in language that is. When working internationally, there’s a natural expectation that organizations will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often overlooked—most notably, the fast-growing U.S....

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American Express Open Features Metaphrasis Founder’s Story

American Express Open recently interviewed and just released the feature story on our Founder and the Metaphrasis story. Metaphrasis gets called upon in court cases, insurance statements, medical appointments, social service visits, mental health assessments, industrial site tours, foreign delegations and conferences and other areas. In addition to health care and legal industries, they work in...

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Metaphrasis Unveils New Brand Identity & Launches New Website

After more than a decade of experience working with hundreds of clients, we understand that effective language services require a dedicated and concerned effort to ensure that each person in the process is properly understood and represented. To achieve this level of understanding, it’s imperative that translating and interpreting happens within the context of culture. At Metaphrasis, we provide...

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Writing for Translation: An Editor’s Checklist

You spent hours crafting the “perfect” piece of content. You chose your keywords, did your research, struggled through the always tough first draft. Then you combed through your words so that the meaning and tone were “just right.” It seems like all you need to do is publish and your masterpiece will deploy to its intended audience. Right?...

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Planning Your Language Services Strategy for 2017

Language services shouldn’t be just another check box on your list of to-dos when planning for 2017. Taking the time to think through a language services strategy now will help you work smarter and be more cost effective in the year to come. When a seemingly mere translation slipup equals thousands of products pulled from the shelves, millions of dollars in lost revenue, wasted efforts and...

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Translation vs. Transcreation: What Do You Need?

Remember the National Dairy Association’s campaign “Got Milk?” What if they had wanted this translated into Spanish to reach a primarily Spanish-speaking market? That would result in a literal translation of “Are You Lactating?” It doesn’t have quite the same meaning, does it? The big multinational brands have been doing translation well for decades. The Coca-Colas, Volkswagens and...

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Making Human Resources Multilingual: Why It Matters

Whether you are a multinational company with offices overseas or a local Chicago business with non-English speaking employees, you must be adept at bridging the gaps between languages and cultures in order to recruit and maintain the most valuable talent. An often overlooked component of this is language services. From translating employee manuals, policy procedure documents, benefits information,...

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The Real Cost of NOT Professionally Translating Marketing Materials

As modern consumers, we are constantly inundated with information through the use of mobile devices and wearable tech. This means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become very good at the art of ‘extreme skim reading’. As we try not to drown in content, we are learning to filter out anything that isn’t 100% relevant to...

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Creative Partnerships Result In Patient Benefit: Norwegian American Hospital & Metaphrasis Interpreter Program

Professional language services company, Metaphrasis Language & Cultural Solutions, and Norwegian American Hospital have recently collaborated to create a unique solution that benefits both entities as well as the community. In the medical world, language barriers can create problems for both patients and providers. For patients, language and communication influences how...

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Why Google Translate is Like Speed Dating…

Does Google Translate have a place in the world of professional translation? We don’t think so. There is a small place for it in personal use, but Google Translate is most definitely NOT a replacement for professional language services. In a sense, Google Translate is like speed dating. In a very quick transaction, you can get an idea of what something is saying, but you definitely won’t know...

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