April 18, 2017
Language and culture don’t have to divide us…Because there is a language that we all share: compassion, laughter, struggles, love, a need to belong.
Even when we don’t share an understanding of words, we can connect through customs, cuisine, and creativity. “Speaking human” allows us to reap the benefits of living in a diverse society. Experiencing other cultures through food and the...
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March 17, 2017
Your clients, customers and audiences may need you to make more effort…in language that is. When working internationally, there’s a natural expectation that organizations will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often overlooked—most notably, the fast-growing U.S....
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February 9, 2017
Today’s business partnerships are about efficiency, best value and bottom line. Many interpret that to mean the lower the price, the better the partnership. We are here to tell you, that’s not always the case! When faced with a buying decision in translation or interpreting, “going local” can mean better efficiency, value and better bottom line. Here’s why.
There are far-reaching...
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November 29, 2016
You spent hours crafting the “perfect” piece of content. You chose your keywords, did your research, struggled through the always tough first draft. Then you combed through your words so that the meaning and tone were “just right.” It seems like all you need to do is publish and your masterpiece will deploy to its intended audience. Right?...
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October 20, 2016
Language services shouldn’t be just another check box on your list of to-dos when planning for 2017. Taking the time to think through a language services strategy now will help you work smarter and be more cost effective in the year to come.
When a seemingly mere translation slipup equals thousands of products pulled from the shelves, millions of dollars in lost revenue, wasted efforts and...
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