Globalize Your Video Marketing with Smart Translation

Video has become an integral part of marketing. As one of the more time intensive and expensive line items in a marketing strategy, why not make that spend stretch to reach as many people as possible? Ensure your marketing videos are equipped with some smart translation techniques. Here’s why: 4x as many people prefer to watch videos about products than to read about them 40% say they are...

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Medical Interpreter Training Program-Fall 2017

Medical Interpreter Training Program-Fall Schedule-2017October 7-8, October 21-22, November 4-5 (weekend schedule) Hours: 8:30 am until 5:00 pm For more information, please submit an inquiry form which can be accessed at http://www.metaphrasislcs.com/contact/ or call 815-464-1423.

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Top Five Industries Benefitting from Translation

We have been living in a digital age for a couple of decades in which global communication is more of a regularity than an anomaly now. Domestically and abroad, language and culture play a huge role in business. Communication with clients, customers and partners doesn’t have to be difficult. That’s where language services play a valuable part in the translation of important documents and...

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Translation’s Role in Global B2B Marketing

B2B marketing strategies are continually shifting as companies work to expand into markets outside their borders. Additionally, B2B transactions are typically larger and the sales cycle longer than direct to consumer. With significant time investment on the sales side, every possible efficiency should be taken and every advantage utilized. One way to do that is through a holistic approach to...

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Language Diversity Affects EVERY Business: Whether You Know It Or Not

In order for businesses to communicate effectively with all of their employees and consumers, it is a good idea to gain thorough understanding of the current language diversity in the United States. There are more than 300 languages which are relatively common in the US, according to the 2011 American Community Survey. You can see evidence of this diversity in everything from the bilingual signs...

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Giving & Gaining: Meet the Metaphrasis Summer Interns

Congratulations to our future leaders! We love our community and believe in giving back locally, as we have been given much. At Metaphrasis, we make sure it is part of our annual corporate charter to seek out opportunities to partner and improve our Greater Chicago area. One of the ways we do this is by our investment in the youth of our community. Over the years we have partnered with...

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Elizabeth Colón Receives 2017 “Latinas in Business Award”

Elizabeth Colón, president and founder of Metaphrasis Language and Cultural Solutions, Inc, will be awarded the Negocios Now 2017 Latina in Business Award at its annual Who’s Who in Hispanic Chicago gala event, to be held July 14, at the Hyatt Regency Chicago. Read the full announcement.

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Multilingual Marketing – Reach More Customers With Your Message

Your clients, customers & audiences may need you to make more effort…in language that is. When marketing, there’s a natural expectation that organizations will make an effort to understand the language & cultural differences among various customer populations, countries & cultures. Are you overlooking this important aspect of marketing?...

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When Should I Bring an Interpreter to a Meeting?

Having an interpreter at a business meeting can prove to be a huge asset when you are conducting business with international clients and business prospects. So, when is it appropriate to provide an interpreter to help you conduct business more effectively? When you’re dealing with partners or prospective customers that do not speak your language proficiently, or at all, you may find that there...

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Medical Interpreter Training Program-Summer 2017

Medical Interpreter Training Program-Summer Schedule-2017July 22-23, Aug 12-13, Aug 26-27 (weekend schedule) Hours: 8:30 am until 5:00 pm For more information, please submit an inquiry form which can be accessed at http://www.metaphrasislcs.com/contact/ or call 815-464-1423.

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0 Comments1 Minute