Marketing Translation Fails

Marketing Translation Fails

Don’t let this be you! Messed up marketing translation can cost your company dearly. Here are some infamous examples to help you learn from other’s mistakes. Over time there have been several high-profile organizations that have missed the mark when…

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Top 10 Languages Spoken on the Internet

Top 10 Languages Spoken on the Internet

Language diversity only continues to increase as more people globally gain access to the internet. The variety of languages spoken by internet users means that savvy web marketers need to translate and localize their web content to communicate…

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Translation Transliteration Transcreation

Document Translation Tips: Learn the 3 Ts of Written Documents

Professional translation’s job is to transfer intent, meaning, and culture from a document’s source language to the target language. As a client you may hear one or more of these three words – translation, transliteration, and transcreation. It is…

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Cultural Diversity Marketing

5 Things You Should Know About Cultural Diversity in Marketing

We live in a world with vast cultural differences, making it more important than ever to value cultural diversity. Companies that wish to seek out new markets for products must market them effectively -- and be able to target to diverse audiences.…

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NAWBO Talks Hosts Elizabeth Colón As Panelist

Elizabeth Colón will be participating in a stimulating panel discussion on success, hosted by NAWBO Chicago. Be inspired by this group of amazing women on September 12th!

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Elizabeth Colón to Speak At Today’s Inspired Latina

Elizabeth Colón will be speaking about her part in the book Today's Inspired Latina as well as participating in a networking event on August 30, 2018 at Village Bank & Trust. Join her!

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Why Language is Important in the Healthcare Setting (Part 2)

What facilities can do to ensure proper language interpreting is available for non-English speaking and Limited English Proficient patients with the use of a professional medical interpreter. To ensure hospitals are setting up all patients,…

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Why Language is Important in the Healthcare Setting (Part 1)

According to the US Census Bureau, as of 2017 more than 20 percent of the US population (61.8 million people) speaks a language other than English at home. The resulting language barrier can be frustrating, if not life threatening, when it comes to…

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Podcasts for Global Marketers

5 Essential Podcasts for Global Marketers

Looking for some podcasts specifically geared toward “going global” in the digital age? These 5 podcasts for global marketers should be on your must-listen list! The World in Words The World in Words podcast is about language — everything from…

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Video Interpreting Services Now Available from Metaphrasis

In an effort to meet the growing need for on-demand interpreter services, Metaphrasis today announced the addition of Video Remote Interpreting (VRI) to its service roster. Metaphrasis and our partners understand the importance of a personal touch…

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