Website Translation Errors: Common Mistakes You Need to Fix
June 14, 2018
Translating your website can be much trickier than it appears. While there are plenty of resources available, a poorly translated website isn’t good for your brand or business. If your multilingual website isn’t performing as well as you expected, then chances are you have some common website translation errors holding your performance back. Let’s take a look at the top website translation…
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Transcreation for International Business
Industry Tidbits,Language Services,Translation
June 5, 2018
Are you interested in optimizing your marketing and advertising reach to a global audience? When translation isn’t enough, you need transcreation. It may sound obvious, but different cultures have different cultural touch-points. For instance, an advertising campaign centered around Santa Claus for the holiday season may work well in Western countries, but many countries’ populations do not…
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6 Ways to Simplify Document Translation
Industry Tidbits,Language Services,Translation
May 16, 2018
Before you send your documents off for translation, consider these tips that will help simplify the document translation process, and ensure your documents come back quickly without breaking your budget. Document translation is a necessity for many businesses and organizations. While our translation team can handle complex projects under tight deadlines, the following tips will make document…
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4 Ways Subtitles Make Training Videos More Effective
April 25, 2018
Training videos are valuable opportunities to welcome new hires — including bilingual employees — into your organization and make them feel comfortable in their new work environment. If your new hires can’t understand the message behind your training video, however, then you have the makings of a very confused workforce. There is an easy way to solve this! The addition of translated subtitles to…
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4 Things Your Website Translation Might Be Missing
April 9, 2018
It may not seem obvious at first glance, but website translation often requires a great deal more attention than standard document translation. There are many benefits to translating a website, but it’s a more complicated process than regular document translation and directly impacts your search engine rankings. For example, users looking for terms in French may not see your site if there are…
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Effective Language Access: The Challenge & Opportunity for Schools
Interpreting,Language Services,Translation
March 16, 2018
With the advent of legislation such as the Every Student Succeeds Act, No Child Left Behind, and other regulations that strengthen the involvement of parents in their children’s education, school districts have a growing need for successful language access programs. Mandates to provide equal access to the benefits of education are a common theme. At the core of language access plans in…
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Legal Translation in Multilingual Litigation
Interpreting,Language Services,Translation
March 12, 2018
Legal cases involving speakers of multiple languages has become commonplace, along with the need for real-time interpreter services for international business disputes, expert testimony, and to meet the ever-growing needs of the multilingual U.S. population. A major concern with non-professionally trained interpreters is the meaning of the speaker’s words getting lost in translation. This can…
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Why Schools Need Professional Interpreting & Document Translation
Interpreting,Language Services,Translation
February 13, 2018
As school populations grow more ethnically and culturally diverse, the importance of document translation and interpreting services to overcome communication challenges grows as well. In districts, like we have here in the greater Chicago area, with language diversity, these challenges are felt by both sides: First, by parents who must cope with an environment where they aren’t fluent in the…
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Global E-Commerce Translation: Expanding By the Numbers
February 8, 2018
If you have a successful e-commerce business, then perhaps it’s time to diversify into the global market by investing in language translation for your website. But where do you start? Which languages do you focus on for translation? We have some suggestions! There are over 3,885,567,619 active internet users in the world. Incredible, right? Investing in expansion of your e-commerce business is…
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3 Benefits Only Professional Translators Can Provide
News,Interpreting,Language Services,Translation
January 8, 2018
Google Translate is fast food compared to a professional translator. We've talked about this before and it is still our (we are not alone) opinion that humans produce a superior result. So why do we still see so many going with the convenience of a product that produces the kind of disappointing results that habitual fast food eaters are all too familiar with? Now, to be honest, Google Translate…
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