5 Essential Podcasts for Global Marketers

Looking for some podcasts specifically geared toward “going global” in the digital age? These 5 podcasts for global marketers should be on your must-listen list! The World in Words The World in Words podcast is about language — everything from bilingual education to the globalization of English. The great news is that you don’t have to be a language geek to find the podcasts...

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Transcreation for International Business

Are you interested in optimizing your marketing and advertising reach to a global audience? When translation isn’t enough, you need transcreation. It may sound obvious, but different cultures have different cultural touch-points. For instance, an advertising campaign centered around Santa Claus for the holiday season may work well in Western countries, but many countries’ populations do not...

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6 Ways to Simplify Document Translation

Before you send your documents off for translation, consider these tips that will help simplify the document translation process, and ensure your documents come back quickly without breaking your budget. Document translation is a necessity for many businesses and organizations. While our translation team can handle complex projects under tight deadlines, the following tips will make document...

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You Get What You Pay For – Part II

In our previous post, You Get What You Pay For Part I, we discussed the price-driven trend many have fallen into when selecting a language service partner. Metaphrasis is trying to change this discussion by highlighting all of the complexities that go into quality language services. It is important to understand when working with a professional company what determines the price and what value you...

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You Get What You Pay For – A Look Into Today’s Language Service Climate

In the small Spanish town of As Pontes, Google Translate is being held responsible for a rather embarrassing error, after its annual local culinary fair was renamed the Clitoris Festival. The name was then printed on its website for several months before being noticed. Can you imagine this happening to your business? Your response may be “that would never happen to us.” We would like to...

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American Translators Association Selects Metaphrasis as a Conference Presenter

Metaphrasis is proud to announce that the American Translators Association (ATA) has selected Elizabeth Colón as one of their 56th Annual Conference presenters. ATA56 will take place in Miami, FL on November 4-7, 2015. Elizabeth will be sharing her experience and industry knowledge to those looking to enter into the professional world of interpreting and translation with a talk entitled...

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Language Programs Can Help With Medicare Readmission Penalties

A recent article in Modern Healthcare stated that a total of 2,610 hospitals in the U.S. will see their Medicare payments docked in fiscal 2015 for having excessive numbers of patients return to the hospital within 30 days of discharge, some of which will be fined the maximum of 3%.Whether you approve of the Hospital Readmissions Reduction Program, which was created by the Patient Protection and...

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World Day for Cultural Diversity

May 21st, 2013 marks the 11th anniversary of the World Day for Cultural Diversity for Dialogue and Development. In 2001, the United Nations Educational, Scientific and Cultural Organization (UNESCO) adopted the Universal Declaration on Cultural Diversity in wake of the September 11th terrorist attacks. One year later, The General Assembly of the United Nations declared May 21st World Day for...

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Amended CLAS Standards and Blueprint Now Available

The U.S. Department of Health and Human Services recently introduced the new and amended National CLAS Standards for Culturally and Linguistically Appropriate Services in Health and Health Care. The National CLAS Standards are “intended to advance health equity, improve quality, and help eliminate health care disparities…” The standards create an effective outline which helps...

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